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My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

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Choosing a Brand Film Style: Emotional, Epic, Technical or Fashion-Led

LEO CHAN

Choose styles through viewing tasks, evidence, resources and limited samples rather than assigning a look by industry or company size.

Choosing a Brand Film Style: Emotional, Epic, Technical or Fashion-Led

Distributing a Brand Film: Channels, Short Versions and Review

What Business Video Can Do: Use Cases, Costs and Evidence

DaVinci Resolve Micro Panel vs Micro Color Panel: Controls, Setup and Fit

What to Emphasise in a Brand Film: Captions, Services and Contact Information

Editing Brand Films and Short Videos: Shot Connections, Information and Pace

What Is a Fast Lens? Aperture, Exposure and Choices for Brand Films

Reducing purple fringing in DaVinci Resolve: diagnosis, local repair and checks

How Fincher’s Dark Images Take Shape: Lighting and Grading

Producing Short Films and Corporate Videos: Preparation, Shoot and Handoff

Making a video ad: connect brand, product detail, picture and sound

Planning an ecommerce product video: audience, evidence and production choices