Blog

My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

Featured article

Director’s Treatment

LEO CHAN

Beyond the reference images: the story, the approach and the product’s place in the film.

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1

Director’s Treatment

2

Personal and Company Websites

3

AI Shot Continuity

4

Brand Content Planning

5

Giving Feedback on AI Ads

6

Planning Multiple Ad Versions

7

Comparing AI Production Proposals

8

Preparing an AI Advertising Brief

9

Which Product Shots I Would Film

10

Reviewing AI Product Shots

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