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My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

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Planning and checking Amazon videos: from Brand Store to product page

LEO CHAN

Plan Amazon videos around placement and destination, then review product accuracy, silent comprehension, format-specific requirements and the final handoff.

Planning and checking Amazon videos: from Brand Store to product page

Slow Motion: Choose Frame Rate, Shutter and Sound

Composing a brand film: subject, light, movement and aspect ratio

Writing a corporate film script: turn copy into pictures, sound and decisions

Budgeting a corporate or advertising film: connect the quote to the production plan

Checking and Calibrating a Production Monitor: Verify the Signal First

Filming Interiors with Limited Light: Place the Subject First

How to Slate a Take: Connect Picture, Sound and the Shot Log

AI Previsualisation for Corporate Films: Six Steps from Options to a Shoot Plan

Filming Product Tests: Make Conditions, Process and Results Reviewable

Product Facts and Creative Expression: A Pre-Shoot Worksheet

The 180-Degree Rule for Dialogue: Plan the Line Before the Shots