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My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

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Depth of Field for Video: Keep the Person and Product Clear

LEO CHAN

When the presenter is sharp but the product looks soft, compare blocking, aperture and camera position. A fictional cup demonstration explains depth of field, focus transitions and motion checks.

Depth of Field for Video: Keep the Person and Product Clear

White Balance in Mixed Lighting: Start with the Subject

How to Use J-Cuts and L-Cuts for Clearer Video Transitions

How to Write a Director’s Treatment: Story, Shots and Production Decisions

Personal and Company Websites

How to Check AI Storyboard Continuity: Action, Eyelines and Props

Brand Content Planning

Giving Feedback on AI Ads

How to Make Multiple Ad Versions: Formats, Duration and Delivery

Comparing AI Production Proposals

Preparing an AI Advertising Brief

Which Product Shots I Would Film