I directed this film.
Watching it again, I notice the small actions first: putting on headphones, picking up a brush, sitting by a window. They give the viewer a way into the world around the product.
The images
The portraits, painting and living room are the quieter parts of the film. The chip and particle imagery changes the pace and speaks more directly about the television. I look at how those sections sit together, and whether the product interrupts the feeling of the scene.
Related
Director’s Treatment looks at putting story and product into a proposal. The Shot Continuity Sheet is available for checking actions between shots.