Blog

My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

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How to Control Product Reflections: Highlights, Shape and Labels

LEO CHAN

Glare hides the label, but lowering exposure does not solve the layout. A hypothetical tumbler shoot shows how to test reflection sources, light position and moving shots.

How to Control Product Reflections: Highlights, Shape and Labels

How to Leave Room for Ad Copy: Layout and Crop Checks

How to Plan a Rack Focus: Start, Cue and Landing

Former Work Index: Historical Leads and Current Viewing

Former Article Index: Products, Filming and Content Collaboration

Historical Product Films: 3D Electronics, Etouch and a Floor Mat

On the 2018 Hepulan Set: Camera Support, Monitoring and Performance

Historical ONESMOVIES Records: Team, Equipment and Services

Checking Ecommerce Video Advertising in Mainland China

Using Video Marketing Data: Samples, Metrics and Decisions

Comparing Photography Packages and Video Quotes

Push-In or Zoom? Choose the Right Move for a Product Shot