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My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

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Directing yourself on camera: rehearsal, feedback and playback checks

LEO CHAN

Plan rehearsal, stand-ins and trusted feedback when presenting and directing. Check eyelines, action and recorded sound, and allow time to change roles.

Directing yourself on camera: rehearsal, feedback and playback checks

Making Business Videos on a Small Budget: Scope, Reuse and Evaluation

Choosing a Video Team: In-house, External and Hybrid Production

Handing over Google product videos: stable links, product mapping and versions

From a short-film idea to a finished edit: script, shots and production checks

Preparing a corporate-film camera team: equipment, tests and coordination

Shooting a day-to-night time-lapse: intervals, exposure transitions and flicker

Dynamic range and exposure latitude: decide which details must survive

Preparing Performance Max videos: formats, product scope and launch checks

Making TikTok Shop product videos: answer buying questions and manage versions

Organising B2B export videos around questions buyers need answered

Planning Shopify video from the home-page hero to product media and search