Blog

My thinking and notes on brand marketing, AIGC, cross-border content and team collaboration.

Featured article

Arranging Production and Delivery for Different Video Tasks

LEO CHAN

Choose an approach from the information task, define inputs and review stages, then agree scope, physical and digital preparation, files and acceptance.

Arranging Production and Delivery for Different Video Tasks

Managing a Video Account: Briefs, Releases and Handover

Agreeing Video Planning Deliverables: Documents, Decisions and Version Handover

Agreeing Event Coverage: Key Moments, Responsibilities and Deliverables

Why a Company Film Can Be Useful: Information, Sound, Viewing and Reuse

How Corporate Films and TVCs Can Invite Participation: Actions, Submissions and Feedback

Reading Corporate Film Examples: Four Types and Their Creative Decisions

Choosing Corporate Films, TVCs, Short Videos and Narrative Shorts

How Corporate Films and TVCs Can Express Brand Differences: Evidence Before Images

How a New Brand Can Start with Short Video: Market, Content and Sales Handoffs

Product Placement in Film: History, Brand Partnerships and Story Design

How to Plan Corporate Social Video: Goals, Channels, Scheduling and Responses