Product Facts and Creative Expression: A Pre-Shoot Worksheet
An eight-field worksheet for checking product claims, supporting material, conditions and visual implications before filming, with a fictional worked example.
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The 180-Degree Rule for Dialogue: Plan the Line Before the Shots
Plan dialogue coverage with an overhead line, a chosen camera side and three test shots. A fictional design-sheet conversation explains eyelines, reverse shots and changed positions.
Depth of Field for Video: Keep the Person and Product Clear
When the presenter is sharp but the product looks soft, compare blocking, aperture and camera position. A fictional cup demonstration explains depth of field, focus transitions and motion checks.
White Balance in Mixed Lighting: Start with the Subject
Set white balance when window light and indoor lamps mix. Learn how to prioritise the subject, establish a neutral reference and match shots using a fictional product interview.
How to Use J-Cuts and L-Cuts for Clearer Video Transitions
Learn when to bring the next shot’s audio in early or let the previous shot’s audio continue. A fictional brand video example explains the decisions, editing steps and limits.
Creative Files
Keeping the information someone else needs, from the treatment to the shoot.
Building This Website
Giving films, notes and contact details a clear place of their own.
A Morning in the City
An AI narrative test following one person from breakfast to the commute.
City in the Snow
An AI image study in which giant creatures appear in a familiar city.
Dinner in the Red Room
An AI concept film with a red room, a long table and its occupants.
Wild Ride
An AI concept film following a dirt bike across open land, mountain roads and the coast.
Dare to Create
Personal recollections and archive images tell a life story.