Shot Continuity Sheet
Keep actions, references and revision notes in one table. Available as XLSX and CSV.
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New Media Marketing
My experience in new-media content and creative management, from choosing topics to production and publishing.
Brand Content Planning
Directing and working inside a brand taught me to look at how a film will be used after delivery.
Giving Feedback on AI Ads
Turn a vague request for realism into a note that identifies the issue, the change and what must remain.
How to Make Multiple Ad Versions: Formats, Duration and Delivery
Plan ad variants around their viewing context, aspect ratio and required message. Review framing, pacing, captions and exports with a clear version list.
Comparing AI Production Proposals
Compare shots, versions, revisions and handover before judging the difference between proposals.
Preparing an AI Advertising Brief
Make product images, creative references and approved text easier for a team to use.
Which Product Shots I Would Film
How I divide product actions, details and conceptual settings between live action and AI.
How to Review AI Product Shots: Appearance, Function and Delivery
Review AI product shots against approved product references, then check structure, labels, functional behaviour, motion and the final delivery file.